As we near the end of 2025, we can proudly look back on one of the most transformative years for OENA Xscapes and for tourism across South Africa. What began as an unexpectedly slow winter season soon turned into one of the strongest summer rebounds we’ve experienced — a testament to the resilience of travellers, our industry partners, and the magic of the destinations we represent.

Winter traditionally brings a softer tourism period, but this year challenged us in new ways. Instead of slowing down, the OENA team doubled down — refining our guest experiences, elevating our property portfolio, and strengthening partnerships across the country. This groundwork proved invaluable, setting the stage for the incredible momentum that followed.

Today, as we step into the 2025/2026 festive season, we’re thrilled to share that bookings have surged, and most of our properties are filled for peak December dates. From coastal escapes to private reserves and boutique villas, travellers have rediscovered the beauty and diversity of South Africa — and OENA Xscapes is honoured to be part of their journeys.

Plett Leads the Comeback

Plettenberg Bay has been one of the standout stories of the year. The region has seen its strongest comeback in years, with higher-than-normal demand for luxury accommodations and curated experiences. This increased pressure on available offerings highlights just how popular the destination has become again — especially among discerning international travellers.

Travellers today are more informed than ever. International guests are doing extensive research, closely comparing locations, amenities, and rates before confirming their stays. They are choosing wisely, and they expect value aligned with global standards. For this reason, it has become essential for hospitality providers to stay in line with national pricing trends to remain competitive and to ensure sustained bookings throughout the peak periods.

A Shared Success Story

This year of growth is more than numbers. It reflects our commitment to curating exceptional stays, personalised itineraries, and unforgettable luxury experiences. It also highlights the renewed global confidence in South Africa as a world-class travel destination.

To our homeowners, partners, and loyal guests: thank you. Your trust and support have shaped OENA’s story, and together we’re building a brand that showcases the very best of our country.

Here’s to a vibrant summer season, extraordinary holidays, and an even brighter year ahead for OENA Xscapes and tourism in South Africa.

Escape the ordinary. Explore with OENA.